How a divorced mother is turning a decade of darkness into a global evangelism empire worth watching
By She Talks Team
In the high-stakes world of executive recruiting, Eve Nasby built her reputation on identifying potential where others saw only résumés. But nothing could have prepared her for the moment she would be recruited for the most audacious mission of her career: teaching one billion people to share their faith in just ten years.
Today, as Executive Director of Just One—a global evangelism initiative that’s capturing attention from Silicon Valley to seminary halls—Nasby stands at the intersection of ancient calling and cutting-edge technology. Her story reads like a modern-day parable: a woman who emerged from a decade of silent suffering to lead what could become the most ambitious faith-sharing movement in Christian history.
The Crucible Years
The transformation didn’t happen overnight. For nearly a decade, Nasby found herself navigating what she quietly describes as “living in survival mode.” Her then-husband was working through untreated PTSD, creating an atmosphere of unpredictability that left deep marks on their marriage. “I spent nine and a half years sleeping in a separate bedroom,” she shares with the kind of honesty that stops conversation. The physical distance in their home became a painful metaphor for emotional wounds that seemed impossible to heal. When divorce became inevitable, the custody proceedings that followed tested every reserve of strength she thought she possessed.
Yet in those darkest moments, something extraordinary was being forged. “I chose to trust that God could bring something meaningful from this difficult season,” she reflects. “And I knew I needed to be there for my daughter, even when I felt like I was falling apart.”
What she didn’t know then was that these years of quiet endurance were preparing her for a calling that would require every ounce of the resilience being built in the shadows.
The Mother’s Covenant
If there’s one thread that runs consistently through Nasby’s story, it’s an unwavering commitment to her daughter. Through bedtime prayers, impromptu coffee dates, and surprise visits at work, she made motherhood her north star.
“I never missed a school event or competition,” she says with quiet intensity. “My philosophy became crystal clear: God first, my daughter second, everything else comes third.”
This wasn’t just maternal instinct—it was kingdom preparation. The same fierce love that drove her to show up consistently for one child would later fuel her passion to reach one billion souls.
The Divine Disruption
When San Diego Rock Church Pastor Miles McPherson first approached her about leading Just One, Nasby’s response was swift and certain: absolutely not. For six months, she resisted with every logical argument she could muster. She wasn’t qualified. She wasn’t ready. She wasn’t the right person for such an enormous vision.
But God, it seems, specializes in recruiting the unlikely.
The same quiet voice that had sustained her through years of struggle began speaking with increasing clarity about a different kind of battle—one fought not in courtrooms or counseling sessions, but in the realm of eternal souls. Finally, she surrendered to what she describes as “the most intimidating yes of my life.”
Technology Meets Testimony
What makes Just One revolutionary isn’t just its ambitious scope—it’s the innovative marriage of ancient truth with cutting-edge technology. The initiative is developing an AI-powered avatar that allows believers to not only learn to share their faith with others but to practice faith conversations in a safe environment before stepping into real-world evangelism.
Think of it as spiritual simulation training—a concept that would make any Wall Street executive appreciate the strategic brilliance. The partnership with a leading online Bible app promises to deliver a three-minute gospel presentation that could become the most accessible evangelistic tool in human history.
“We’re not just talking about changing individual lives,” Nasby explains with the kind of strategic vision that comes from years in the business world. “We’re talking about equipping an army of everyday believers to reach their networks, their communities, their spheres of influence.”
The numbers are staggering in their audacity: one billion people. Ten years. A movement that could dwarf any IPO in terms of eternal returns.
Building an Empire of Impact
Even as she steps onto the global stage, Nasby maintains her roots in business leadership. Her staffing company continues to thrive, and her work with the San Diego Christian Chamber of Commerce is expanding with plans for a statewide California Christian Chamber.
“We’re taking on the fourth-largest economy in the world,” she says with a smile that suggests she’s exactly where she belongs—in the center of influence and impact.
But this isn’t about building a business empire. It’s about proving that the kingdom of God operates by different metrics than Wall Street—metrics where broken beginnings don’t disqualify anyone from world-changing callings.
The Redemption Portfolio
Perhaps the most compelling aspect of Nasby’s story is how deliberately she refuses to hide her scars. In a world where leadership often demands the appearance of perfection, she leads with radical transparency about the reality of her journey.
“Most people see the highlights,” she acknowledges. “They don’t see the years of struggle, the divorce, the crisis moments with my daughter. But God was shaping me through all of it. Those wounds became the very places He worked His greatest strength into my life.”
This isn’t just personal testimony—it’s strategic leadership. In a generation that’s increasingly skeptical of polished presentations and perfect narratives, Nasby’s authenticity becomes her greatest asset. She’s not leading from a place of having it all figured out; she’s leading from a place of having learned that God specializes in redemption stories.
The Billion-Soul Bet
As Just One gains momentum, Nasby finds herself at the center of what could become the most significant evangelistic movement of the digital age. The initiative isn’t just about numbers—though the numbers are breathtaking. It’s about fundamentally changing how the Church approaches the Great Commission in an interconnected world.
“We’re living in a moment of never before seen opportunity,” she reflects. “Technology gives us tools previous generations could never have imagined. But technology without heart is just noise. The heart—that’s what those years of struggle gave me. The understanding that every single soul matters because I know what it feels like to need rescuing.”
The ROI of Resilience
Standing in her office today, surrounded by business plans for global evangelism and strategic partnerships with tech giants, Nasby embodies a truth that the world needs to understand: the best leaders aren’t those who’ve never fallen—they’re those who’ve learned to rise.
“Resilience isn’t about never falling,” she says with the quiet authority of someone who’s tested every word. “It’s about choosing to get back up, again and again, and believing there’s purpose in every struggle.”
Her journey—once defined by silent suffering and nights of fear—is now illuminated by an unshakeable conviction that would make any investor take notice: even the deepest wounds can be transformed into the most powerful weapons for good.
In an age when both business and ministry are hungry for authentic leadership, Eve Nasby represents something rare: a leader forged in the crucible of real struggle, equipped with real skills, and driven by a vision so audacious it just might be exactly what God ordered.
The billion-soul mission isn’t just her calling—it’s her testimony. Proof that in God’s economy, the most unlikely candidates often deliver the most extraordinary returns.
